Meet the Pack

Heidi Ramich

Marketing Services Director

About Heidi

I was born and raised in a small town in Maine and attended the University of Southern Maine. My career did not begin in marketing. I started in finance and joined an investment management firm in Boston. I learned the fundamentals of portfolio management, fund accounting and databases (Oracle). I took to technology, learning SQL and wrote queries to automate aspects of my job. I left finance for technology and moved into roles in business analysis and product management. I became a "marketer" in the early days of email marketing after getting my MBA from Babson College. I am still challenged and excited by my career in digital marketing. Marketing technology has very evolved rapidly. Marketing automation is much more than system configuration. It is defining strategies, mapping them into the tactics, supported by data and content needed to execute and measure their effectiveness.

I joined Bluewolf for the opportunity to work with a motivated and talented team of Salesforce and Marketing Automation professionals

Why Bluewolf

I wanted to work with a variety of clients and utilize my digital marketing and strategy expertise to help people clarify goals, map technologies to improve sales and marketing outcomes.

Expertise

Functional Expertise

Marketing Effectiveness, Sales Effectiveness, Customer Care Effectiveness, Adoption/Change Management, Social, Implementation, Strategic Consulting

Vertical Expertise

Financial Services, Healthcare, Media, High Tech

Interests

Travel, theatre, staying fit, and football.

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