Telecommunications and Media Keynote
Driving Your Data-Driven Digital Transformation
Telecommunications and media companies are at a higher risk of disruption than ever before. They face intense competition from:
- Internet of things (IoT) and digital service companies
- Media companies transitioning to direct-to-consumer models
To deliver the experiences customers expect, digital transformation is key. Companies need agile platforms that can provide services on-demand on any device.
Salesforce facilitates one-on-one engagements with individuals, households, and businesses. 21st Century Fox credits Salesforce for enabling their business to transform faster than their competitors and rapidly gain market share through customer-centricity.
Fox uses Salesforce to tap into consumer data and leverage it for better audience engagement. With Salesforce, the company is able to understand its audience and transform anonymous customers into true superfans. Their exceptional digital transformation amplifies returns from their business strategies and builds the foundation for future growth.
Telecommunications and media companies are at a higher risk of disruption than ever before. They...