When Less Does More: Reducing 120 Clicks to 8

Bluewolf helped make every interaction streamlined and efficient.

Bob Bird, Senior Manager, Salesforce Operations

Hear more about the business impact.

Why is simpler better?


As the “Uncarrier,” T-Mobile aspires to change wireless for good–providing the connectivity and services that matter to their customers and the world. Salesforce is seen as essential to T-Mobile’s ability to create a competitive advantage. Since 2010, Bluewolf has been T-Mobile’s strategic Salesforce consulting partner helping them deploy and optimize Salesforce cross-cloud (Sales Cloud, Pardot, Marketing Cloud, and Service Cloud). Now that Bluewolf has joined forces with IBM, T-Mobile continues to take advantage of the greater depth and breadth of capabilities to create extraordinary customer moments and digital experiences.


Working with Bluewolf, T-Mobile has embarked on a number of Salesforce initiatives aimed at empowering employees. Recent transitions to Salesforce Sales Cloud Lightning and Field Service Lightning have streamlined sales and services processes within T-Mobile for Business, and across more than 5,000 retail stores nationwide. T-Mobile has created a “complete office” solution on Salesforce, including credit processing workflow, end-to-end configure, price, quote functionality, and contract lifecycle management. More recently, Bluewolf is supporting a migration to Vlocity’s industry cloud for innovation and to accelerate ongoing platform growth. In addition, we are using Einstein Analytics to help guide sales reps to high-probability accounts and opportunities while flagging at-risk accounts. Coming next, T-Mobile is realizing the partnership between IBM and Apple, creating a Salesforce sales productivity mobile solution.


T-Mobile has continually leveraged emerging features across Salesforce Clouds and products to deliver innovation to its employees and customers. T-Mobile’s sales reps can now create orders, receive approvals, and close deals on the spot. With Sales connected to Operations, Legal, and Finance, the T-Mobile sales process went from 120 clicks down to just eight, and sellers are now freed up to spend more time interacting with their customers. The Lightning solution has dramatically changed the retail store experience as well, giving customers the ability to make insight-driven appointments on their mobile devices which incorporate store wait-times, availability of specialists, and even an option to virtually stand in line. Einstein Analytics paired with mobile enablement is giving T-Mobile insights into their business that have been unprecedented in the past.

fewer clicks in the sales process
hours saved a week for sales reps
faster renewals process

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