Are You Customer Obsessed?
68% of unhappy customers leave and never come back. Make sure your company isn’t the one they walk away from.
Business outcomes are the driving force behind customer success
Business outcomes, traditionally bucketed into acquisition, cost savings, retention and expansion, have reemerged as the primary driver of how organizations prioritize strategic initiatives. Eric provides actions to achieve better business outcomes.
Foreword by Marc Benioff
"Bluewolf really has this incredible reputation with our customers." Marc Benioff, CEO, Salesforce
Roadmap for Change
Culture is the backbone of every organization
A recent Gallup study found only 32% of employees are engaged. Building a committed culture is the first step to delivering exceptional experiences; in Customer Obsessed, you'll find a roadmap to help you build that culture.
Data drives meaningful customer experiences
Data is every company’s greatest challenge and biggest opportunity. Customer Obsessed outlines the steps to overcome data barriers and become data-driven to act on real-time customer insights to provide the best customer experience possible.
Design defines and shapes the customer experience
Design is every customer-obsessed company’s differentiator and engagement hook. Learn how to blend design best practices and data insights to create experiences that hook users in without taking them out of the moment.
Download an Excerpt from Customer Obsessed