How Centrica Business Solutions Scales Its Lead Management

Insight.

A part of Centrica’s Distributed Energy and Power business, Centrica Business Solutions (CBS) operates in 34 countries and provides intelligent, end-to-end solutions to deliver improvements in operational performance, strengthen resilience, and create opportunities for growth. CBS needed to establish pipeline visibility across its operations globally.

Idea.

Centrica Business Solutions integrated Pardot and Sales Cloud to automate its sales lead and opportunity management. The new solution provides new email templates and segmentation rules for teams across North America, UK, and Europe to produce nurturing campaigns that suit prospects, as well as its pre-existing and newly acquired customers.

Impact.

The new Pardot instance enables the sales and marketing teams globally to connect across a shared platform of unified data on both mobile and desktop devices. Senior management can view metrics and reporting from a single dashboard to analyse sales performance and optimize sales and marketing strategies.


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