What Augmented Intelligence means for the Telco Industry

May 24, 2017

The sudden interest in Augmented Intelligence isn’t entirely new. With the recent announcement of the Salesforce and IBM partnership, AI capabilities have become more accessible to businesses everywhere. This gradual change comes with the dawn of the 4th Industrial Revolution – a focus on AI, IoT, and data. As with most changes, it’s important to understand what Salesforce and IBM’s AI technologies can do for your business.

IBM Watson, a leader in the AI space and winner of a 2011 episode of Jeopardy, is being integrated with Salesforce’s renowned customer relationship management (CRM) platform. This came after Salesforce’s big announcement last year that existing users could leverage AI in Salesforce Lightning with the introduction of Einstein.

One industry that has felt the full force of Salesforce Einstein’s innovative offerings is Telecommunications. 87% of C-level Telco executives identify customer experience as the ultimate differentiator for their company. Thanks to Einstein, these businesses are now able to personalize each customer relationship on a more dynamic level. With the competitive pricing the industry offers, personalization can be a deciding factor for consumers. Telco organizations who take advantage of AI offerings, such as IBM Watson and Salesforce Einstein, are able to create a more personalized customer experience and journey. Industry leaders, including Ginni Rometty, CEO of IBM believe that every industry, including Telco stand to benefit from AI. “I think you will become cognitive…it will be in your applications, your processes, and you will become a cognitive enterprise; and that’s what will separate the winners and losers.”

Here at Bluewolf, our core differentiation is that we bring AI to the cloud with IBM Watson on the Salesforce ecosystem. With a deeper understanding of how consumers engage, companies can better arm their employees with timely action to upsell, cross-sell, and to create better customer experiences. Watch our video on how a digital transformation with AI can really make the difference. 

Want to learn more about bridging the gap between AI and Salesforce? Connect with an expert, now.

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