Top Dreamforce Sessions for Marketing Professionals

October 24, 2017

With Dreamforce less than two weeks away, now is a pertinent time to lineup your agenda, and create a schedule specific to your function. With over 3,000 sessions to attend, it's no surprise that finding the perfect agenda can be a more challenging than expected. As Salesforce’s longest-standing consulting partner, Bluewolf knows how to make the most of their biggest event of the year. No two Dreamforce experiences will be exactly alike, however, when it comes to having a worthwhile time at the world’s largest tech conference, we've got your back. Here are our top picks for can’t-miss sessions for marketers: 

5 Steps for Achieving a Metrics-Driven, Human-Centered Approach to Innovation
While this session isn’t solely geared for marketers, it does cover valuable takeaways for creating a roadmap of Marketing Cloud initiatives: strategies for better understanding your customers and each touchpoint along their journey with your brand; how to identify specific moments in the customer lifecycle that influence a sale; and how to prioritize initiatives to improve customer experience, backed by data insight.

Understanding and Exploiting Data in Marketing Cloud
Three sessions in one to answer three key questions: What types of data are required for effective marketing? How do you use data for targeting and personalizing marketing content? What is the best practice to bring data into Marketing Cloud? And to top it all off, a demo that puts the three together–personalizing email marketing for targeted audiences. This is sure to be informative with concrete learns to bring back to your team.

Justify Your Spend: Tracking Marketing Influence and ROI
Learn strategies to measure the ROI of your marketing campaigns in this session. By using the powerful combination of Pardot and Salesforce to the next level you can learn how to create customized campaign influence with a multi-touch attribution model to completely automate your process of associating marketing campaigns to sales revenue. Increase visibility, automation, and reporting in this session. 

This year, we're are curating the best of Dreamforce and delivering it to your inbox—invitations to the top parties and sessions, innovative experiences, and product announcements– to help you get the most out of the conference.

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