February 14, 2019
Think 2019, IBM’s flagship conference where you’ll find the people who are changing how we work across business and industries, and changing the world, saw 30,000 people descend into San Francisco last week. Leaders in technology and business shared stories of transformation, insights, and the latest capabilities and innovations across sales, service, marketing and IT. Here’s our recap of the most noteworthy highlights from this year’s conference:
In her Chairman’s Address, IBM CEO Ginni Rometty shared her vision for the future of business, as more companies evolve from experimenting with emerging technologies to true transformation. Making that leap will require gaining speed and scale, and Ginni sees organizations embarking on two approaches to digital transformation–either driven by the market and demand for new digital services, or modernizing core systems to architect the business for change. Among others, Jim Whitehurst, Red Hat’s CEO, was invited on stage. IBM recently acquired Red Hat, which as we’ve covered, is big news for Salesforce customers.
In her interview with live event interview program theCUBE, Bluewolf’s VP of Global Unified Commerce and Marketing, Katie Dunlap shares forward-looking glimpses into the future of commerce powered by the complementary AI capabilities of Salesforce Einstein and IBM Watson. “How are we activating and working with a customer from a collection of data information standpoint and activating that data all the way through supply chain. So the experience is not just the front-end experience that you and I have when we go to a site, it’s actually how and when is that delivered to me. If I have an issue how am I going to return that? So, we've looked at the entire customer journey and looked at ways that we can support and engage along the way,” she describes.
The announcement of IBM’s Cloud Integration Platform is in direct response to a growing reality: By 2021, 98% of organizations surveyed plan to adopt hybrid architectures, but just 38%will have the procedures and tools they need to operate that environment. Designed to securely connect applications, software and services from any vendor, regardless of whether those systems are on-premises, in a public cloud or a private cloud, the IBM Cloud Integration Platform brings together a comprehensive set of integration tools in a single development environment. By allowing integration specialists to write, test and secure code once, store it in the platform and reuse it, companies can cut the time and cost of integration, while staying within their unique requirements for security and compliance. With this new platform also comes new IBM Services for Cloud Strategy and Design, a comprehensive set of services designed to advise clients on how to architect the right holistic cloud strategy from design, migration, integration, road mapping and architectural services to navigating their journey to cloud. The new services leverage IBM's industry-leading Cloud Innovate method, automated decision accelerators and IBM Cloud Garage approach to support clients with co-creation and scaled innovation in application development, migration, modernization and management.
Be Equal is an invitation – a call to arms – to promote the advancement of gender equality in business leadership. There is ample evidence that gender diversity is one of the key drivers of creativity and innovation, which ultimately leads to better economic return for businesses. This initiative to promote women at every level of the organization can only be achieved through a concerted effort by men and women alike. Bluewolf CEO Eric Berridge, took a social pledge stating how he plans to #BeEqual, while asking three others to do the same.
Bluewolf Co-Founder and CEO Eric Berridge joined Paul Pappas, Global Leader, IBM Digital Strategy & iX, Jen Taylor, Head of Product from Cloudflare, and Parisa Naseralavi, Head of Finance Transformation at Cisco, to share successful tactics and strategies for how to engage men and women leaders to shift attitudes and drive workplace equality across their organization. Watch the full session.
The Women Innovators Network (WIN) is a global network of professionals committed to achieving gender parity in the workplace and empowering more women to advance their careers into executive leadership roles. For this year’s Think conference, WIN hosted Eve Maidenberg, Director of Creative Operations for Stitch Fix, who spoke with Billy Seabrook, Partner and Global Chief Creative Officer for IBM iX, about how to create an inclusive workplace and scale creative teams. Her most quotable pearls of wisdom included:
“Men can support women on their teams by knowing their audience, being transparent and open, and letting their success shine.”
-Eve Maidenberg, Director of Creative Operations for Stitch Fix
Have any questions about a possible Salesforce project? Talk to a Bluewolf expert–now.