The State of Salesforce Launches in Japan

February 5, 2019

7年前、Bluewolfはトップ企業がいかにSalesforceを活用しているかを明らかにするために年次レポートThe State of Salesforceの発行を開始しました。日本語版は初めての発行になりますが、私たちはこのグローバルなレポートを日本のお客様にお届けできることを嬉しく思います。 日本語版のダウンロードはこちら 

日本でのBluewolfについて、THINK Business記事のこちらをご覧ください。

A year since launching our practice in Japan, Bluewolf is excited to announce that The State of Salesforce, our global report on how the best companies use Salesforce, is now available in Japanese. The launch in Japan comes in-step with the country’s growing demand for the world’s #1 CRM.

In the past, Japanese companies purchased licenses for Salesforce’s Platform-as-a-Service (PaaS) to develop applications. However, development on can be challenging to maintain and updates sometimes impact existing functionality. As a result, an increasing number of companies in Japan see the benefits of the time-to-value and automatic software upgrades by using Salesforce’s Software-as-a-Service (SaaS) instead. In fact, Salesforce has seen a 30% increase in the sale of (SaaS licenses in Japan from 2017 to 2018. In particular, financial service and manufacturing industries are leading the adoption of Salesforce.

Japanese companies are investing in Salesforce Sales and Service Cloud, as they prioritize their sales and service organizations for transformation. And in the pursuit of reinventing their business, the greatest technology challenge Japanese companies face is the same as many businesses worldwide–integration with legacy systems. Japanese companies are also having to reexamine their development methodology. While Japanese companies tend to prefer Waterfall over Agile, Salesforce is best implemented using an Agile deployment process and doing small, frequent releases, where you can quickly test results with less inherent risk.

Private cloud is very popular among Japanese companies that don't want to put their mission-critical data on the public cloud. On the other hand, companies need more agility for front-end systems that account for customer experience. Subsequently, many Japanese companies are beginning to adopt a hybrid cloud strategy. By 2021, IDC predicts that over 90% of Japanese companies will have a multiple cloud environment and one-third of those companies will connect and manage multiple cloud systems.*
CIOs and IT leaders ultimately need an ecosystem of platforms to support end-to-end business. Achieving a competitive advantage depends on how well, and how fast, their platforms adapt to the shifting marketplace. In order to take that next step, enterprise solutions need to work with companies who use technologies that enable them to assemble hybrid clouds, support open interfaces and standards, and mix and match best-of-breed solutions for cloud workflows. IBM is uniquely suited to help clients realize all three. As Japanese companies seek an open and secure way to move their businesses to the cloud, IBM pairs its leading hybrid cloud platform with an unmatched global services organization—to help customer architect their environments by integrating IBM offerings (IaaS, PaaS) with Salesforce (SaaS, PaaS), and other industry leaders.

Learn more about how the best companies use Salesforce–
Download the report in English.
Download the report in Japanese.

*IDC FutureScape: Worldwide IT Industry 2018 Predictions


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