Powering Proactive Service: It's All About the Data

Have you found your name on a Coca-Cola bottle yet? Not long ago, the beverage giant's Share a Coke campaign highlighted 750 of the country's most popular names on their beverage containers.

To stand out from the noise, modern marketing campaigns from companies, large and small, are seeking new ways to surprise and engage customers. By bringing them unexpected value and fostering emotional connections, companies are actively creating brand loyalty and customer evangelists.

At the service level, we interact with the same customers our marketing counterparts woo every day, but the hard truth is that simply solving their problems isn't enough to surprise and engage them. How can service borrow from marketing's playbook?

Read more 


Bluewolf, an IBM Company, is a global consulting agency and proven Salesforce strategic partner that builds digital solutions designed to create results. Now.