October 9, 2017
For anyone who is still questioning why Bluewolf became an IBM Company, the IDC MarketScape: Worldwide Salesforce Implementation Services 2017 Vendor Assessment* provides an answer. It is rewarding that less than fifteen months since the acquisition closed, IBM has been named to the Leaders Category. As the report says, “Consider IBM when you want access to the professionals acquired through the Bluewolf acquisition.”
This designation continues the momentum received earlier this year from The Forrester Wave report, in which IBM with Bluewolf received the top score in the Strategy category and was also named a Salesforce Implementation Partner Leader.
Together these accolades confirm that, as Bluewolf integrates into IBM, our combined strategy across our teams is working, and that our competitive differentiation in the market is being understood. Since the announcement of the global strategic partnership between IBM and Salesforce, Bluewolf is the global strategic partner positioned to deliver the combined AI capabilities of IBM Watson and Salesforce Einstein globally with the backing of IBM’s “longest experience and deepest base of research related to building and implementing cognitive systems,” as the IDC MarketScape notes.
The IDC MarketScape focuses on customer needs–now, and in the future. And IBM’s position as a leader affirms that Bluewolf is serving the most pressing and difficult challenges businesses face today, and those they may not have even anticipated yet.
The key takeaways from this report come from understanding what those who are investing in the Salesforce Platform have to say.
- First, strengthening and expanding customer experiences is the most critical driver for Salesforce implementation projects
Consider this, a customer who is fully engaged represents an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer.
- Second, the ability to achieve desired business outcomes is the most important characteristic of a successful Salesforce implementation services project.
These results are unchanged from last year’s report, but what has changed since then is how Augmented Intelligence (AI) will enable customers to do both– deliver customer experience and achieve business outcomes. And moving forward, AI will only continue to be the marketplace differentiator for transforming business. Bluewolf’s own research from this year’s The State of Salesforce report found that among those already using AI, 77% expect to increase their AI investment within the next 12 months.
"As Salesforce keeps adding new solutions to its portfolio, the implementation of Salesforce-based cloud solutions is becoming ever more complex. This and the top buyer priority of being able to achieve desired business outcomes indicate that the successful services vendors in the Salesforce implementation ecosystem must possess solid industry/business process knowledge along with wide-ranging technical expertise," says Ali Zaidi, research director, IT Consulting and Systems Integration Business Strategies at IDC.
With IBM as the first-time Diamond Sponsor of Dreamforce, I’m looking forward to new conversations around the power to transform your business on the Salesforce platform when you have the right strategic partner.
*(DOC # US41931917, SEPTEMBER 2017)