Today’s companies rely on data and technology to build their competitive advantage. The constantly evolving market is forcing many companies to change their operating sales model and sell more efficiently. Customers are tired of being bombarded with irrelevant product pitches. In response, many sales professionals have transitioned from selling products to ‘solutions’. Demands continue to rise as seamless buying experiences become the standard, not the exception, in the minds of customers.
Configure price quote (CPQ) tools and emerging SaaS platforms provide a way to keep up with these changing demands by bringing structure, automation, and visibility to key selling processes. These tools are changing critical business processes and providing solutions that lead to transformation and improved efficiency in business practices.
Here are our top tips to maximize the benefits of CPQ applications in your own organization:
To know your customers well enough to provide them with the customized experiences they require, you must understand your data and empower your sales team with it. Enhance your reports and dashboards with the information derived from CPQ tools.
Use CPQ data to:
Using a CPQ tool in these key areas of your business processes will drive the change that your organization needs to stay competitive in the modern market. Improvements in financial and operational performance will directly impact your business’s growth.
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