I am not a ‘gamer.’ I have not downloaded Angry Birds to my iPhone. I do not regularly play any video games, excluding the occasional Rock Band performance. Don’t stop reading now though, thinking, “Why is she writing a blog about gamification?”
The answer is: gamification has actually brought out the gamer in me. This has proven to me that there is a value proposition for companies to embark upon the research, strategy and execution of gamification for their organizations. Statistically, over 70% of employees are disengaged at work and are costing billions of dollars in lost productivity, poor performance, and poor service to their customers.
My personal experience with gamification at Bluewolf, with past employers, and current clients has helped me see how it can be used to engage currently disengaged employees and drive the desired behaviors.
Gamification is the use of game mechanics to encourage and reward certain behaviors. Some simple common examples include the use of earning points to drive consumer loyalty (think of airlines and hotels) or progress statuses like consumers see on Turbo Tax showing the road-map of where they are, when they will be done, current return or amount owed, etc.
With Wii Fit, consumers “unlock” new exercises upon completing others. Now, salesforce.com has plug-ins where organizations can leverage badges, points, rankings, and leaderboards to drive frequent, consistent, and quality user adoption of the organizations’ business processes within the application.
Advantages to Gamification:
Though a new word in the industry, gamification is not a new concept. For eons, humans have been motivated by competition, fun, and personal challenges. We just now have so many new technologies and social networks permitting us to reach a much wider audience. When done well through a full plan/execution strategy and the inclusion of employees and consumers, it can drive change and increase engagement providing an organization with some exciting results.
For suggestions on what to consider as you use gamification within your organization, stay tuned for my next blog: “Gamification – Rules of Engagement?”
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Bluewolf, an IBM Company, is a global consulting agency and proven Salesforce strategic partner that builds digital solutions designed to create results. Now.