Everyone preaches the gospel of clean data as the ultimate goal — and while certainly commendable, it’s lofty and requires a huge investment of time and resources, with diminishing value of returns in some cases. The reality is that you and your company are running your business today. Whatever the state of your data, that’s what you have to work with.
Salesforce clouds promise to bring lots of data together to provide a 360-degree view of customers, accounts, and more into a single interface on a single platform. However, 76% of companies still struggle with data integration and quality. But Salesforce Wave (or Salesforce Analytics Cloud) can change that.
Any organization that wants to remain competitive today needs to be serious about analytics, and in fact, most are — 68% of companies are planning to invest in analytics in the coming year. Their end goal? To help their business make data-driven decisions to achieve results. Analytics are crucial. Without data or insight, you’re forced to rely on intuition and gut instincts. But you can’t make business decisions based on a hunch — your results will suffer. If you’re struggling with unclean or siloed data, you must understand the root of the problem. Here we’ll cover the biggest challenge companies face when integrating data from multiple clouds, or third-party data into your current Salesforce instance — and what you can do now to fix it.
Challenge: Seeing Your Data
Getting access to data is only as valuable as being able to understand the context in which you want to use it. Think about it this way: you have tons of data, but are you really seeing insights that matter to your employees and your organization?
Tools like Salesforce Wave are huge differentiators here. With Wave, you can display any data at the same time on the same dashboard, regardless of its complexity of source or granularity. You no longer have to look at mass quantities of data to find that one insight you’re seeking.
Imagine you’re the head of customer service at your organization, and you want to understand the health of your customer today. You’re interested in honing in on a specific set of data: revenue trends over time, the last dozen surveys completed, the top five product SKUs purchased over the past six months, and only poor customer call center cases. With traditional business intelligence (BI) tools, it would be almost impossible to see this level of diverse and customized data, regardless of granularity, at the same time. You would need to run four separate reports, compare numbers, and likely spend your entire day looking for an answer. This is why we see companies relying on intuition, not data, when drawing conclusions about their business — it’s just too complicated and time-consuming to get the insights they want when they need them.
You could work for years to attain perfect, clean data and never see it happen. Rely on a tool like Wave to expose your best data, and use it to take action today. To read more about how the top IT teams are making the most of their data, download Bluewolf’s special report How the Best IT Professionals Use Salesforce.
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