"70% of all employees are unknowingly misaligned with your company’s strategic direction." - Harvard Business Review. When CEOs Talk Strategy, Is Anyone Listening? 2013.
Before introducing a new technology like Salesforce, stakeholders need to agree on how it will be used across the business. Establishing a united vision for Salesforce on day one, as well as the specific goals you want to achieve, will help avoid confusion later.
What is your business strategy?
The best Salesforce strategies are built with your desired outcomes in mind: acquisition, retention, cost reduction, and cross-sell/upsell. Focus on what happens after going live, and how you'll keep pace with changing needs and priorities.
Does Salesforce tie together business strategies, user needs, and customer expectations?
Use what you’ve learned about your business outcomes, employees, and customers to set up Salesforce so it either fixes a problem or capitalizes on an opportunity.
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Bluewolf, an IBM Company, is a global consulting agency and proven Salesforce strategic partner that builds digital solutions designed to create results. Now.