Bluewolf recently sponsored Eloqua’s Road to Revenue tour in New York for the first time. One group discussion that really struck a chord with me focused on leveraging social media tools and technology to aid your business objectives. Here are 3 key takeaways on that subject.

A key part of many marketing campaigns is the landing page. You use landing pages for events, PPC ads, banner ads, and email offers. It’s imperative that you optimize landing pages to ensure that you are getting your message across and that conversion rates are high. Especially in paid advertising like Google Adwords and banners, a proper landing page is directly related to your ROI.

April’s Eloqua Road to Revenue Tour rolled into New York City with Bluewolf as sponsor - and once again gave marketing professionals the low-down on how to translate marketing programs into revenue. As always, there was great guidance on how to use content to drive the bottom line.

New York, NY

April 5, 2012

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If like many people, you are finding that you and your team are spending time creating email programs that just aren’t getting the type of ROI that you want, you may consider revamping some of your current processes. We have identified common mistakes when creating email programs and some tips to overcome them.

London, Great Britain

February 28-29, 2012

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Marketing automation technology can deliver unprecedented insight into your customers and the ability to automate the daily tasks that are so much a part of a marketer’s daily life.

San Francisco, CA

October 19-21, 2011

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Marketing content is not a novel notion, but the last couple years has seen the development of content marketing as a kind of new discipline in the constantly evolving arena of B2B marketing. Most likely, its a strategy still in development within your organization. Learn how Eloqua’s new infographic can help your marketers operationalize its content marketing programs.