Key Trends from This Year's Report
The State of Salesforce 2015-2016 Report uncovers how consistent innovation of Salesforce can drive business success and deliver a better employee experience. Here’s a sneak peek at what we found.
1. Employee experience matters. This year, companies are taking notice.
A third of companies cited an employee experience related initiative as one of their top three objectives in 2016, and for good reason—companies are 3X more likely to attribute measurable business outcomes to the use of Salesforce when employees believe that Salesforce makes their jobs easier.
2. Continuous innovation of Salesforce is the new standard.
In 2014, 44% of companies released changes to their Salesforce instance at least monthly. This year, there is a 20% jump in companies releasing at least monthly—and three times as many companies releasing at least weekly. Companies have realized the importance of continuous innovation and are able to increase quality and frequency with application lifecycle management (ALM) and cloud governance.
3. Data is the biggest issue. Period.
Nearly half of all Salesforce customers still have problems reconciling data from different sources, including other orgs, as their top barrier to deriving business insights from their Salesforce data. To gain a master view of data beyond charts and dashboards, 68% of companies will be increasing their investments in analytics in the coming year.
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