3 Tips: Your Website as the Engagement Hub
67% of the Buying Process Happens Before Form Submission
And at least a quarter of all B2B sales cycles take 7 months of more to close
On average, 5 to 8 stakeholders are involved in B2B purchasing decisions. But often many of these stakeholders may remain anonymous for a majority of the buying process. How will you strategize your marketing indicatives in a personalized and targeted way that is relevant to each unique visitor?
Make your website a key piece of your B2B marketing strategy, using it to deliver personalized, relevant messaging to your target accounts. With this content strategy, develop a way to capture customer activity and act-on it, to further customer engagement.
Listen in to the Bluewolf & Demandbase webcast to discuss strategies around:
- Knowing your target customer & what they want
- Personalizing each customers' experience with your website
- Capturing and acting on customer web activity