Bluewolf Taps Bunchball to Incentivize Culture of Collaboration
#GoingSocial Uses Social Media Gamification to Engage Employees in Enterprise-wide Collaboration
NEW YORK, April 5, 2012 — Bluewolf (www.bluewolf.com), the global agile business consulting firm, today announced it has joined forces with gamification leader Bunchball (www.bunchball.com) to launch a new service to support the social enterprise. The offering, #GoingSocial, will motivate employees of enterprise businesses to master social media in the enterprise to collaborate better, make deeper connections with customers and drive business results while building up their own reputations and influence inside and outside the walls of their organization.
In the recent Altimeter Group report, “Making the Business Case for Enterprise Social Networks,” analyst Charlene Li wrote, “Some organizations have deployed social networking features with an initial enthusiastic reception, only to see these early efforts wither to just a few stalwart participants.”
By launching #GoingSocial, Bluewolf will help businesses efficiently teach their employees how to use social media tools like Salesforce Chatter, LinkedIn, Twitter, Facebook, YouTube, Pinterest and others to connect with customers, build better partnerships, attract and retain talented employees and increase their own visibility as industry thought leaders. Visit Bluewolf’s Pinterest page for more stats, screenshots, graphs and videos on the company’s internal #GoingSocial program: http://pinterest.com/bluewolflikes/goingsocial/.
“Social networking has shown us the amazing power people now have in building reputation, making connections and interacting with one another,” said Eric Berridge, CEO and founder of Bluewolf. “With Bunchball as part of our new #GoingSocial service offering, we will be the first to demonstrate how organizations can make social media work for them by incentivizing collaboration and knowledge sharing over the social web.”
Bluewolf has integrated Bunchball’s Nitro for Salesforce gamification solution (available on salesforce.com’s AppExchange) -- which has motivated more than 125 million people in Salesforce to date -- to present missions, milestones, goals, progress bars and rewards to drive behaviors related to the #GoingSocial offering. Employees complete missions by creating and updating their social profiles, using Chatter, engaging in training, sharing knowledge and collaborating with peers.
“The promise of the social enterprise is huge and the technology is now in place to enable it;” said Steve Patrizi, chief revenue officer of Bunchball. “However, that promise will only be realized if employees use the technology. By integrating Nitro for Salesforce into the #GoingSocial offering, Bluewolf’s customers will be able to use gamification to help employees master social tools for better collaboration and improved customer relationships”
In addition to launching #GoingSocial as a new service offering to its customers, Bluewolf has been using it within its own walls to show how a culture of social collaboration can be created to drive business internally as well as externally. By combining Bunchball with Chatter, Salesforce Radian6, and Force.com, salesforce.com’s social enterprise platform, Bluewolf aims to create a holistic collaborative environment involving colleagues, customers, prospects and partners across its New York, San Francisco, Philadelphia, Washington, D.C., UK and other offices.
Since launching #GoingSocial, Bluewolf has already experienced the following:
- Doubled website traffic from social sources in the past month
- Huge spike in Chatter activity and engagement (posts and comments) since launch
- Improved Klout score with #GoingSocial launch, indicating a significant uptick in retweets and mentions of @Bluewolf
“By deploying Bunchball within our own organization, we’re demonstrating unprecedented transparency for consultancies and services firms, and by so-doing, making all of our employees a Bluewolf brand ambassador,” continued Berridge.
Bluewolf’s #GoingSocial customer offering includes a blueprint assessment to gauge how social the employees are and identify obstacles to becoming social; complete analysis of the technology landscape and implementation of customized tools; and a change management/monitoring program to ensure ongoing engagement.
For more information about #GoingSocial, please visit http://www.bluewolf.com/social-collaboration.
We make enterprises agile, and unite IT and the business under one mission -- Innovation. As a global agile consultancy, Bluewolf provides services across the customer life cycle, IT resourcing, managed services and training. Trusted by businesses across diverse industries, Bluewolf is translating today’s unique business environment into opportunities for growth. With Bluewolf, businesses are able to deliver results that benefit the customer, the workforce, and the bottom line.
Bunchball is the industry leader in gamification, an innovative way of engaging users, motivating employees and increasing customer loyalty. Gamification works by integrating game mechanics into digital experiences in order to influence and motivate people. This helps drive a deeper, more compelling user experience, which leads to tangible business benefits, such as increased employee productivity, customer loyalty and revenues. Bunchball’s cloud-based Nitro gamification platform is being used by some of the world’s leading companies to create experiences that combine intuitive game mechanics with compelling content. Bunchball’s customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit Bunchball online at www.bunchball.com.
Inner Circle Labs for Bunchball