The move from an analog world to a digital one has changed the tools and tactics of marketing. It’s no longer who you know, but what you know about them. Marketing automation gives companies a large amount of valuable segmentation data. But, in this age of personalization, simply segmenting your customers into groups isn’t enough.
Marketing leaders need a vision of how their processes and technology will personalize customer relationships to build trust, create brand advocates, and increase intimacy. Use this guide to learn the 3 pillars of modern, digital marketing: