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Bluewolf News
Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards
Bright Bulb Award

Bluewolf announced as finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards.

Drumroll, please. And the winners are…

OK, so I can't exactly announce the winners—yet (we're still judging, after all)—but I can finally share this year's finalists for MarketingProfs' Bright Bulb B2B Awards.

 
Bluewolf News
New Australian chief drives Bluewolf’s global expansion in mobile

Bluewolf’s new global head of mobile Patrick Bulacz is driving the company’s mobile business from his home base in Australia, and not from Bluewolf’s US headquarters. The availability of local Aussie talent is one of the major reasons for Bluewolf to leave Bulacz here in Australia to run its mobile business worldwide.

 
Bluewolf News
Gamify your enterprise social network? It depends
Gamification Strategy

Gamifying internal and external collaboration was also what got users at New York-based global consultancy Bluewolf on board with Salesforce Chatter, according to Corinne Sklar, global chief marketing officer. When the firm's consultants uploaded content that their peers and clients shared and engaged with, they would get points; the platform also helped the consultants build their personal brands, she said.

 
Bluewolf News
Salesforce.com Rolls Out Mobile Tools With Sales Reach
salesforce mobile tools

The new offering continues Salesforce.com’s work in modernizing the CRM by taking inspiration from cloud, mobile and social technology trends, Woollen said. It combines the company’s Pardot marketing software with the Sales Cloud and Communities social forum.

“We’ve identified and figured out a better way to tap into mobile-empowered buyers,” Woollen said, noting that 80 percent of purchase decisions are influenced by what is being messaged across mobile channels.

 
Bluewolf Education
There May Be More to Salesforce's RelateIQ Buy Than Meets the Eye
Salesforce RelateIQ

The purchase "provides Salesforce the advantage to optimize the point of customer interaction," said Glen Stoffel, vice president of agile business transformation at Bluewolf. "It's not about dashboards, it's about action -- giving customers the tools to uncover customer moments and actionable insights, and using data to predict future behavior and enhance the customer experience."

Salesforce.com will shell out US$350 million in common stock for relationship intelligence firm RelateIQ in a deal expected to close by October.

 
Bluewolf Education
Marketing's customer experience role causing friction with services teams
Customer experience

Panel of marketing and customer services support representatives claims a strong relationship between marketing and customer support is key to customer centricity.

 
Bluewolf News
Bluewolf to Extend Cloud Business Consulting Services With ITBconsult Partnership
ITB Partnership

German-Based ITBconsult provides Bluewolf with local context, global reach and mobile leadership.

 
Bluewolf News
Effective Mobile Business Strategy For The Win
Mobile business strategy

It’s a no-brainer that mobile is one of the top disruptors currently affecting enterprise customer-business interaction. Mobile devices and apps are getting smarter, and capabilities like GPS, combined with customer data and analytics, are adding context and intelligence to mobile experiences. Cloud, social, and mobile are immediately available at customers’ fingertips, and the result is higher expectations and less patience with unsatisfactory service.

 
Bluewolf News
Can Salesforce.com re-engineer business IT?
Salesforce.com

Forrester believes corporate developers and system integrators will be drawn to the Salesforce.com platform to develop new, mobile-ready enterprise applications.

For instance, pharmaceutical giant GlaxoSmithKline used specialist IT services company Bluewolf to build a custom iPad application called "Koach". 

The application enables sales reps to search for information such as current research, sales tools, and suggested questions to ask doctors based on personality type. 

 
Bluewolf News
Looks like that whole 'gamification' thing is over
Gamification

Bluewolf's #GoingSocial program is a successful anomaly in gamification. Fortune Magazine details #GoingSocial's success in the context of ineffective gamification instances.

 

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Mobile Application Development