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Arlene Wherrett
The CMO-CIO relationship: a powerhouse for digital transformation

CMOs and CIOs share an end goal, but that doesn’t mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern.
 
At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology.

 
Bluewolf News
Australia Post personalises contact centre engagements

Most recently, Australia Post has been implementing a digital approach to its logistics and delivery solutions to cope with the decrease in traditional letter deliveries. Now, the postal delivery organisation has taken a similar approach to enhancing customer service in its call centres.

 
Bluewolf News
54% des clients de Salesforce utilisent au moins deux de ses clouds

Les utilisateurs de Salesforce.com augmentent leurs investissements dans la mesure de l'engagement client, montre l'édition 2014-2015 de l'étude « The State of Salesforce », réalisée par Bluewolf. Alors que s'ouvre DreamForce 2014 à San Francisco, on y voit aussi l'importance croissante prise par les équipes marketing, de même que l'adoption rapide la plateforme Salesforce1 Mobile App lancée l'an dernier.

 
Bluewolf News
Pour Salesforce, le concurrent numéro 1 c'est SAP

Salesforce, qui a fait le choix dès sa création il y a 15 ans, du modèle du cloud, sait qu’il a l’avantage sur ses grands concurrents, nés avec le modèle traditionnel de vente de licences et aujourd’hui en transition délicate vers l’informatique en nuage. S’il a choisi de mettre SAP dans son viseur, c’est parce que l’éditeur allemand est aujourd’hui le numéro un mondial des logiciels de gestion d’entreprise.

 
Bluewolf News
Salesforce unveils 'reimagined' customer-service, sales software

Salesforce.com CEO Marc Benioff will likely spend some time during his Dreamforce keynote discussing these updates, but he's also rumored to be announcing a new analytics cloud service at the event.

While the company continues entering new business lines that expand its reach beyond CRM, Salesforce.com customers are apparently waiting with their wallets open.

Some 71 percent of Salesforce.com customers surveyed by consulting firm Bluewolf said they planned to increase what they spend with Salesforce.com over the next year.

 
Bluewolf News
The State Of Salesforce, 2014 - 2015
Forbes State of Salesforce

Earlier this week Bluewolf in collaboration with the MIT Sloan School of Management published their third annual The State of Salesforce report. Bluewolf is a global business consulting firm with expertise in cloud technologies including Salesforce.com CRM. While certain areas of the survey are designed to attract prospective Bluewolf clients, there are several interesting, impartial take-aways they’ve provided in the report too.

 
Bluewolf News
Bluewolf Wins Salesforce Partner Innovation Award at Dreamforce 2014

Bluewolf recognized for outstanding collaboration to BHTP success in third annual salesforce.com Partner Innovation Awards.

 
Bluewolf News
Bluewolf Achieves Salesforce Fullforce Master Program Certification for Salesforce Sales Cloud and Service Cloud

Salesforce.com Recognizes Bluewolf’s Proven Expertise in Delivering Industry and Cloud Services and Solutions to Sales and Customer Service Teams Worldwide

 
Bluewolf News
How digital disruption is driving uptake in the Salesforce.com state
Diginomica logo

It’s now practically a traditional part of the Dreamforce conference that Bluewolf issues its annual study of the behavioral and spending patterns of Salesforce.com customers worldwide.

bluewolfThis third annual review surveyed  more than 1,000 business and technology leaders worldwide in  very large enterprises (more than 1,000 employees), large enterprises (up to 1,000 employees), and medium to small enterprises (fewer than 500 employees). Data collection was done in collaboration with the MIT Sloan School of Management.

 
Bluewolf News
Le rapport annuel “The State of Salesforce” publié par Bluewolf: les objectifs métiers au cœur de la stratégie des entreprises et de la révolution numérique

Paris — le 7 octobre 2014 — Bluewolf, cabinet de conseil international leader sur son marché, publie aujourd’hui son troisième rapport annuel, “The State of Salesforce,” qui évalue la relation entre les entreprises et la première plateforme mondiale de gestion de la relation client (CRM), à travers les usages, les innovations et les dépenses associées à cet outil.

 

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