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Bluewolf News
Three Vital Steps for Effective Email Marketing

For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed.

But there's good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach.

 
Bluewolf News
Engaging with staff and rewarding achievement pays off

The technology industry’s workforce has a distinct character: well-educated, young, savvy, flexible and in demand. The industry itself is agile and constantly evolving and this is the same mindset management needs to retain the talent.

But how does this translate into practical, everyday strategies?

 
Arlene Wherrett
The CMO-CIO relationship: a powerhouse for digital transformation

CMOs and CIOs share an end goal, but that doesn’t mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern.
 
At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology.

 
Bluewolf News
Australia Post personalises contact centre engagements

Most recently, Australia Post has been implementing a digital approach to its logistics and delivery solutions to cope with the decrease in traditional letter deliveries. Now, the postal delivery organisation has taken a similar approach to enhancing customer service in its call centres.

 
Bluewolf News
54% des clients de Salesforce utilisent au moins deux de ses clouds

Les utilisateurs de Salesforce.com augmentent leurs investissements dans la mesure de l'engagement client, montre l'édition 2014-2015 de l'étude « The State of Salesforce », réalisée par Bluewolf. Alors que s'ouvre DreamForce 2014 à San Francisco, on y voit aussi l'importance croissante prise par les équipes marketing, de même que l'adoption rapide la plateforme Salesforce1 Mobile App lancée l'an dernier.

 
Bluewolf News
Pour Salesforce, le concurrent numéro 1 c'est SAP

Salesforce, qui a fait le choix dès sa création il y a 15 ans, du modèle du cloud, sait qu’il a l’avantage sur ses grands concurrents, nés avec le modèle traditionnel de vente de licences et aujourd’hui en transition délicate vers l’informatique en nuage. S’il a choisi de mettre SAP dans son viseur, c’est parce que l’éditeur allemand est aujourd’hui le numéro un mondial des logiciels de gestion d’entreprise.

 
Bluewolf News
Salesforce unveils 'reimagined' customer-service, sales software

Salesforce.com CEO Marc Benioff will likely spend some time during his Dreamforce keynote discussing these updates, but he's also rumored to be announcing a new analytics cloud service at the event.

While the company continues entering new business lines that expand its reach beyond CRM, Salesforce.com customers are apparently waiting with their wallets open.

Some 71 percent of Salesforce.com customers surveyed by consulting firm Bluewolf said they planned to increase what they spend with Salesforce.com over the next year.

 
Bluewolf News
The State Of Salesforce, 2014 - 2015
Forbes State of Salesforce

Earlier this week Bluewolf in collaboration with the MIT Sloan School of Management published their third annual The State of Salesforce report. Bluewolf is a global business consulting firm with expertise in cloud technologies including Salesforce.com CRM. While certain areas of the survey are designed to attract prospective Bluewolf clients, there are several interesting, impartial take-aways they’ve provided in the report too.

 
Bluewolf News
Bluewolf Wins Salesforce Partner Innovation Award at Dreamforce 2014

Bluewolf recognized for outstanding collaboration to BHTP success in third annual salesforce.com Partner Innovation Awards.

 
Bluewolf News
Bluewolf Achieves Salesforce Fullforce Master Program Certification for Salesforce Sales Cloud and Service Cloud

Salesforce.com Recognizes Bluewolf’s Proven Expertise in Delivering Industry and Cloud Services and Solutions to Sales and Customer Service Teams Worldwide

 

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