The sharp downturn in the economy has introduced new dynamics into the buying process and created a “shift” in the way that successful sales campaigns are conducted. Based on the most current economic recovery predictions, it will likely be 18 to 24 months before engineering firms begin to feel that business is returning to “normal.” Until that time arrives, management’s demand for continued revenue growth will need to counter the current economic climate by focusing on increasing the “sales effectiveness” within a company.
To read our White Paper, written by thought leader Jim Fisher, about how engineering firms need to respond to the economy by focusing on Sales Effectiveness, complete the form to the right and you will be directed to the PDF download.