Retailers still say data is biggest barrier to insight

December 13, 2016

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Aniqa Tariq, Managing Director of ANZ discusses the data challenges in Australia’s retail industry.

The retail sector is increasing investment in analytics with everyone from Woolworths to Zara trying their hand at collecting big data from shoppers to drive meaningful moments.

However, new research from Bluewolf highlights that 89 per cent of retailers globally feel they have weak data quality, management or standards in place, with only 8 per cent considering their data a competitive advantage.

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