Related Blog Post - Gamifying Social Collaboration: How we did it at Bluewolf
In January, we sent out a company-wide survey to gauge the state of collaboration internally and externally. We asked every Bluewolf employee:
- How active they were on every major social network
- How they felt about building their personal brand via the social web
- What was holding them back
Our #GoingSocial strategy - to build collaboration and unlock the knowledge trapped inside our enterprise cyber walls - was based around that very feedback. We began proselytizing #GoingSocial in February.
In early March, we launched the sexiest part of the campaign = Gamification. A buzzword? Yes. But, is it driving the desired behaviors? Yes.
We implemented Bunchball’s Nitro for Salesforce (N4SF) with the goal of incentivizing internal and external collaboration (points, badges, and tangible rewards for social actions such as Chatter posts and comments, publishing a blog post, adding and creating social profiles, sharing Bluewolf content to external networks, adding content to Salesforce, etc).
The results so far have been more than encouraging:
1. Our corporate Bluewolf Klout score, steady for several months at 42, shot up to 45 since the #GoingSocial launch. This signals an increase in our online influence as it measures engagement with our brand (e.g. mentions of @Bluewolf and retweets). This result is due to the increased Bluewolf content sharing by our employee base and their subsequent connections.
2. The average use of Chatter within Bluewolf has significantly spiked since the launch. Check out the graph below that represents the average user's Chatter Activity (posts, comments) over the past 2 years. Note the average activity in particular for the last two months.
3. Our website traffic from social media (including Twitter, LinkedIn, Facebook, Pinterest, SlideShare, etc) has doubled since implementing Bunchball in early March. The “Spread the Word” feature in Bunchball’s N4SF has significantly helped our end users easily share Bluewolf content via their external networks from within Salesforce.
We’ve had great feedback on our revamped Pack Profiles, which are now more social and knowledge-based. This well-visited area of our site provides our employees with the perfect opportunity to leverage Bluewolf to build their personal brands. We've had several key analysts say they have never seen such an integrated solution as this before. Here's what others are saying:
— Kevin Richardson (@klrichardson) April 6, 2012
BlueWolf GoingSocial company program really showing how to make the move into social enterprise for big biz: bluewolf.com/blog/bluewolfs…
— Kristoffer Kjær (@kristofferkjaer) March 25, 2012
— Brian Makas (@BrianMakas) March 28, 2012
With the positive results we’ve seen thus far, what have been the motivating factors for user adoption?
I asked some of our stand-out Bluewolf employees who have really embraced #GoingSocial. They say that there are several contributing drivers:
- knowledge sharing and relationship building
- enthusiasm about sharing Bluewolf content
- availability of resources and the ease of knowledge sharing from within Salesforce
- gamification rewards and badges
- visibility within the organization - through N4SF
#GoingSocial is garnering support. The challenge over the coming months will be to maintain the enthusiasm and participation. User feedback will be central in this effort.