Customer experience trends: Why predictive analytics failed and more

December 15, 2016

Screen Shot 2016-10-21 at 3.04.40 PM.png

CEO Eric Berridge discusses customer experience and predictive analytics.

We always talk about the importance of data to decision-making, but how important is data to business in 2016 and 2017?

Eric Berridge: Data is currency -- it is to be protected and nurtured, and [it] will become the most valued currency inside an organization.

How that data is nurtured is the critical component. As consumers, as individuals, we have been pretty open with our data. We are experimenting in this digital world ourselves. But consumers are going to get smarter about what they share. We will share our data only insofar as they are getting something in return.

Read more

See More