December 5, 2016
From the moment a customer takes an interest in your product or service, they form an impression that is long-lasting. But how can you turn that into brand loyalty? Short answer — create an engaging and efficient customer experience from consideration all the way to purchase, or quote-to-cash.
This is an end-to-end sales automation process that is proving to be a major value-add for enterprises when it comes to improving customer experience. Here it is in four steps. Make personalisation easy. Empowered by social networks and digital devices, customers are increasingly dictating what they want, and when and where they want it. There’s no doubt that personalisation in purchasing has become king, such as Amazon’s suggestions of products consumers might like to buy based on purchasing history.