Media

Media

Bluewolf has helped the world's largest media companies upgrade their business process with technology. Bluewolf understands media. With its extensive experience and expertise in the on-demand consulting space, Bluewolf offers solutions that enable media companies to stop worrying about how to best manage their sales process and instead concentrate on developing new ways to engage and interact with their audiences.

 

Clients Speak: "Ad Sales in a Mixed Media World" features Bluewolf clients such as The New York Times and Fox Interactive discussing best practices in selling cross-media and integrating back-office systems.  Watch on the sidebar or click to Bluewolf TV!

 

  

 

 

      

              
                                                                       

 

 

 

Challenge
Unite 300 advertising sales reps from 17 different business groups and 4 properties onto a single CRM platform.

 

 

  • Create a single repository for all customer contact and account information
  • Improve visibility and communication of customer information to all teams
  • Enable centralized, accurate revenue forecasting and reconciling forecasts against actuals
  • Integrate Salesforce with Oracle based customer data warehouse
  • Create an automated rate calculation and quoting process for sales
Solution
Dow Jones selected Bluewolf, the only salesforce.com partner with the combined knowledge, tools and experience to deliver and guarantee success with Salesforce.  Bluewolf's approach also enabled Dow Jones to deliver against an aggressive time table.

 

 

  • Initial launch within 8 weeks
  • 300 employees trained across 8 regions within 2 weeks
  • Bluewolf's Integrator used to integrate Salesforce with Oracle 11i Customer Data Warehouse
Results
The advertising division at Dow Jones is able to respond quickly to new sales strategies and/or changing organizational needs.  Adoption and acceptance of the system has delivered significant productivity enhancements, new business insights, and important management benefits.

 

 

  • Divisional forecasting time reduced from 2 weeks to 1 day
  • Forecasting accuracy jumped from 60% to 90%
  • Sales Rep Activity reports generated automatically
  • Rate calculation and quoting process generated in minutes as opposed to hours
  • Time to market delivery increased 3 times

Download the entire Dow Jones case study by clicking the related link or contact us now. 

 

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"Bluewolf's ongoing partnership, products and advice continue to help us deliver powerful results that strengthen our organization and improve our ability to serve our customers." --Bill Doane, Supervisor Client Systems, Dow Jones & Co.