Bel Gu
Our Best Blogs of 2014 — Digital Disruption, Business Intelligence & More
Best blogs 2014

2014 has been a remarkable year. Market change and disruption has taken hold of every industry, forcing companies to innovate at a greater pace than ever before. The rise of cloud, mobile, and social technologies have derailed traditional market barriers, making way for forward-thinking companies to capitalize on new opportunities to engage their modern customers.

 
Eric Berridge
5 Business Resolutions CEOs MUST Keep in 2015
business resolutions

Resolutions: easy to make, hard to keep. But as digital expectations rise, companies need to resolve to take action to truly satisfy employee and customer demands. Leading enterprises recognize that employee and customer experience is paramount to creating deep engagement and driving business success. As the lines between B2B and B2C experiences converge, users expect the same seamless, personal, and relevant cross-channel experiences in their professional lives and their personal lives. 

 
Jonathan Staley
3 Reasons Salesforce Forecasts Are Inaccurate — And Strategies to Fix Them
Salesforce Forecast

Only 49% of salespeople believe their company’s sales forecast to be accurate, according to Bluewolf’s survey of more than 1,000 Salesforce customers.

Shocking? Probably not to anyone who has ever bore the responsibility of their company’s forecast.

We've outlined three reasons forecasts are inaccurate — and the strategies to fix them: 

 
Deandra Tan
All You Need To Know About Marketo's December Release
marketo december release

Marketo’s December release delivers a stream of new features just in time for the holidays. Some, like the enhancements to the Real-Time Personalization platform, are too specialized to affect most Marketo customers. Others, however, like improvements to Marketo’s workspaces, will have an immediate impact on Marketo's user experience.

Here are the highlights from the release — and what these new enhancements mean for you. 

 
Mark Forman
3 Keys to Driving Your Customers' Success
3 keys to customer success

Driving customer engagement is top of mind for all those in the Salesforce ecosystem today. With the rise of digital disruption, it comes as no surprise that the rules of customer engagement has changed. Customers today expect — nay, demand — a consistent experience across channels. In a previous post, I explored how in order to become customer obsessed, you need to deliver memorable cusotmer moments.

 
Steve Faris
Salesforce1 Lightning: Impact on Mobile UI and Customer Moments
Salesforce1 Lightning

See how Salesforce1 Lightning enhances customer, employee, and partner interactions.

 
Eric Berridge
Drivers of Business Growth: Digital Disruption and Customer Obsession
digital disruption

As the CRM market eclipses the ERP market as the largest enterprise software category, and, more importantly, as CRM morphs into a category that drives customer success, we once again find ourselves on the doorstep of incredible opportunities to engage with customers at levels we could not have imagined. What is behind this rapid growth?

 
Bob Furniss
Revolutionizing Patient Care Through Technologies
healthcare customer service

The consumer experience starts long before they walk into the hospital or doctor's office.

 
Jennifer Igartua
Oracle Marketing Cloud Fall Release — What You Need to Know
Oracle Marketing Cloud Fall Release

Within the next couple of weeks, you’ll be seeing some new Oracle Marketing Cloud updates as part of the Fall ‘14 release. Here's a look at a few of my favorite upcoming features:

 
Brian McCall
Reap Reward from Risk with Bluewolf Beyond Guidance
Bluewolf Beyond

How is fording a river like a business objective? Both may require expert guides.

 

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