Kristil Robarts
Maximize Your Dreamforce Experience: Expert Tips From Bluewolf's Client Champions

Bluewolf is a Titanium sponsor of this year’s Dreamforce, marking our twelfth year sponsoring the cloud computing event of the year. Personally, it marks my ninth year attending, and with this year’s lineup of keynote speakers and performers, I am looking forward to the best yet.

 
Kelly Abner
5 Tips to Spark Your Engagement Marketing Strategy
Engagement Marketing

Last week, hundreds of digital marketers congregated in Dallas for this summer’s Marketo roadshow. The strategy of the day centered around engagement marketing — simply put, engagement marketing means delivering content that moves prospects, or “browsers,” to customers, or “buyers.”

It may sound simple in theory, but it’s not so simple in practice. It takes a lot of data and technology to accomplish effective engagement marketing. Here are five expert tips to help you build your engagement marketing programs:

 
Eric Berridge
Use Data, Not Office Politics, To Power Business Decisions

Data-powered conversations cut through office politics.

 
Kitton Epps
Bluewolf Pack Cooks for Families at UCSF Benioff Children's Hospital

There are many ways to practice corporate social responsibility. For many of us here at Bluewolf, we focus on building strong communities to galvanize positive change in the world around us. 

 
Bel Gu
Announcing The State of Salesforce 2015-2016 Survey
SOSF Survey

It’s here. We’ve officially launched this year’s survey for our annual The State of Salesforce Report. Now in its fourth year, The State of Salesforce has evolved from an analysis of how leading companies use Salesforce to an award-winning report that distills top engagement tactics and trends.

 
Erin Pendleton
Parsons MFA Students “Disrupt” Bluewolf’s NYC Office
Bluewolf Art Scholarship

At Bluewolf, we thrive on disrupting the status quo. We always look to defy conventional thinking and love to be inspired by others doing the same.

 
Laurent Dupuytout
Insurance In The Cloud — An Agile Approach to Innovation
Insurance in the cloud

The evolution and transformation of insurance companies systematically remind me of this saying of Charles Darwin: "It is not the strongest species that survives, nor the most intelligent. It is the one that is most adaptable to change."

 
Tyler Holmes
Salesforce Marketing Cloud Enhances Speed & Customization With Summer Release
Salesforce Marketing Cloud Summer Release

Every email service provider (ESP) and marketing automation tool has its own quirks, annoyances, and pull-your-hair-out frustrations. Working with Salesforce Marketing Cloud (SFMC), Marketo, and Eloqua, I have come to know and expect common mishaps — and, fortunately, have come up with workarounds.

SFMC has always had its eccentricities, but I am happy to share that three of my personal pet peeves have been solved with the most recent release: broken links, slow load times, and branded uneditable headers and footers are now a thing of the past.

 
Bel Gu
Top Blogs of Q2 Spotlight Data Insights & Engagement Tactics
Best blogs of Q2

Getting elbows-deep in data to glean insights seems to have been a pronounced trend in Q2. At least, that is what our blog readership suggests: articles related to data integration, data science, and good old data that informs performance have basked in the limelight this past quarter.

 
Brendan Le Thuaut
Apple Watch Opens Possibilities For Customer Insight: A User Report
Apple Watch

Employee engagement is central to an organization’s success — that’s how we feel at Bluewolf. As part of our digital and business transformation projects, I have been lucky enough to receive and test the Apple Watch over the past few months. While the wearable tech segment of the Internet of Things is rapidly growing, with Salesforce leading the wave of companies to explore wearable capabilities, I have been thinking about how the Apple Watch can influence the way we create customer moments. Here are my takeaways distilled from my first two months of use:

 

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