Pat O'Brien
Social Data Meets Predictive Analytics — It's a New Day for Marketers
Predictive Analytics

Today’s complex and ever-changing world of B2B marketing is full of tools to help you maximize this and optimize that. Yet despite the plethora of functionality new technologies offer, it’s essential to focus on what really matters: driving more revenue for your organization, impacting pipeline, and speeding conversions for higher velocity sales and greater marketing return on investment (ROI). What’s available to help marketers accomplish this?

Tyler Prince
The 2014 Partner Innovation Awards: Showcasing the Power of the Salesforce Ecosystem

My second Dreamforce was a truly inspirational experience, fueled by innovation and the potential for business transformation. We made some big announcements, introducing capabilities that will unlock new opportunities for companies and enable them to connect with their customers in entirely new ways.

Megan Sutphin
Turn Your Dreamforce 2014 Ideas into Action
Dreamforce 2014

Dreamforce is over — you’ve made it! With thousands of sessions, and days of networking, it's very possible that you might have missed something valuable at the conference. We've put together our Dreamforce takeaways to ensure that you can head back home with the best that #DF14 had to offer.

Bel Gu
Marc Benioff & Parker Harris Close out Dreamforce 2014
Dreamforce Benioff

Closing out Dreamforce 2014, Marc Benioff and Parker Harris engaged with the audience in an intimate Q&A-style keynote in Moscone West. I joined this last Dreamforce session to bring you the highlights of the discussion:

Bel Gu
How the Best Companies Use Salesforce, Insights from 1000+ Customers
Dreamforce State of Salesforce

Jonathan Staley, one of the team members behind the State of Salesforce, took the stage at Dreamforce 2014 to share a few of the insights from this year’s report. I joined his session today to learn about the report's key findings.

Bel Gu
Salesforce Marketing Cloud Puts Emphasis on 1:1 Customer Journeys
marketing cloud dreamforce

With all the buzz surrounding the announcement of Salesforce Analytics Cloud at Dreamforce this year, it’s important not to overlook the new features announced at the Marketing Cloud product keynote. Since the ExactTarget Marketing Cloud rebranded as Salesforce Marketing Cloud earlier this month, marketers have all been eagerly anticipating this product keynote to find out what this means for them.

Bel Gu
Introducing Wave — Salesforce Analytics Cloud
Dreamforce analytics cloud keynote

Today, announced their newest Cloud during the Dreamforce product keynote: Analytics Cloud. This announcement comes at an opportune time, as enterprises are increasing focus on actionable data to accelerate business outcomes. I caught up with Adam Bataran, Sr.

Bel Gu
Hillary Clinton & Klaus Schwab on the "Word Gap" & Net Neutrality
Dreamforce keynote

Hillary Clinton and Klaus Schwab took to the stage to kick off an energetic — albeit far less sunny — second day of Dreamforce. I joined the masses of attendees in Moscone Center West's main keynote room to see what this elite duo had to say.

Tammy Chan
#WomenPower at Bluewolf’s Women Innovators Network Luncheon
WIN Dreamforce

More than ever, women are empowered and inspired to “lean in” into technology, business, and leadership roles. But while their drive and influence is rising, there are still huges strides to be made towards gender equality — they are under-represented in major tech corporations and paid less than men in similar roles.

Bel Gu
How the Best Marketers Use Salesforce
Dreamforce Marketing

Years ago, marketers did not attend Dreamforce. But now more than ever, marketing must be involved in conversations about Salesforce. It’s an exciting time to be a marketer; 91% of Salesforce customers say that marketing has a strong executive voice. And with that, marketers are involved in more of the customer journey than ever before — 64% of marketers spend more focus on existing customers than retaining new ones (Source: State of Salesforce).



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