Jennifer Igartua
4 Can’t-Miss Things For Marketers at Dreamforce 2014
Dreamforce for Marketers

So, you're a marketer heading to this year's Dreamforce. We're very excited for you — we love that with each year, the marketing community continues to grow at salesforce.com's largest event.

 
AJ Bellarosa
New ExactTarget Marketing Cloud Features Release at Connections 2014
exacttarget connections

Upon reflection of my experience in Indianapolis at Connections 2014 last week, the most memorable statement I heard was from Beth Comstock during the CMO roundtable on Day One of the event.

“This is an exciting time to be a marketer.”

 
Eric Berridge
Dreamforce 2014’s Most Disruptive Conversation: Inside T-Mobile’s Mobile Transformation
Dreamforce Eric Berridge session

Every industry is going through a disruption. The rapid rise of new technologies is bringing unprecedented innovation to markets across the globe, revolutionizing changes in customers’ buying behavior, and raising customer’s expectations.

 
Corinne Sklar
A CMO’s Guide to Dreamforce: Tips From One CMO to Another
CMO guide to Dreamforce

Attention: Marketing directors, managers, and yes, even IT. This is a great blog post to forward to your CMO. They will thank you later.

This year is my ninth Dreamforce. And yes, even if Bluewolf wasn’t a fourteen year Global Strategic Partner of salesforce.com, I would still attend salesforce.com’s annual user conference. Here are my top reasons why you should attend, and how to make the most of your experience.

 
Seema Jain
6 Ways Insurance Carriers are Cementing Customer Relationships with Salesforce
insurance salesforce

The relationship between insurers, broker/agency partners, and customers is critical to driving sales, profitability, retention, and market share. Today’s buyers are more informed and more demanding, while the need for customer engagement has never been greater. Carriers are expected to deliver a differentiated, extraordinary customer experience. But often, insurers are working in a siloed environment with inconsistent processes and controls, and with multiple legacy systems.

 
Bob Furniss
6 Must-Dos for Service Cloud Leaders at Dreamforce 2014
Service Cloud Dreamforce

My first trip to Dreamforce was in 2010, when I had the opportunity to speak in ICMI’s Contact Center program track. I remember feeling a bit like someone visiting New York for the first time; as I stood at the escalators overlooking the main lobby, I was amazed at the sea of people moving in tandem toward the expo floor. Little did I know that I would join Bluewolf in 2012 to become the leader of their Service Cloud practice — and become a part of the excitement that Dreamforce brings.  

 
Bob Furniss
3 Ways Healthcare Providers Can Revolutionize Patient Care
salesforce healthcare

Healthcare is a fast-growing and high-demand industry that nearly everyone depends on, usually at critical times. Yet it is ranked as one of the worst customer service providers, following TV and internet/wireless providers.

 
AJ Bellarosa
Top Tips To Make The Most Of ExactTarget Connections 2014
exacttarget connections

The digital marketing event of the year, ExactTarget Connections, is right around the corner. Next week, thousands of digital marketing professionals will converge in Indianapolis for three days of learning, networking, and insights from the ExactTarget Marketing Cloud team.

 
Eric Berridge
Excited to Partner with Informatica to Power Business Intelligence
informatica bluewolf

Yesterday, Bluewolf announced a partnership with Informatica, a longtime leader of data and integration software, and a firm that has made a successful transition from its on-premise roots to the new world that is dominated by the cloud, mobility, and digital. The timing couldn't be better for our two firms to come together.

 
Josh Rosenberg
Align Sales and Marketing by Tracking Campaign Influence in Salesforce
Sales Marketing Alignment

One of the most common struggles between sales and marketing is seeing eye to eye on defining and measuring marketing influence on revenue and pipeline. In many organizations, marketing runs a campaign in their marketing automation system, and then the leads get tossed over the proverbial wall into Salesforce for the sales team to follow up on.

 

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